First of all, the title is a bit of a misnomer. While he does indeed give 5 steps, it's not a preachy tutorial from up on high, but rather an insight into the things about a blog that draw him into reading it regularly. And as a result it really made me think about my blog.
"Don't Act Like a Rock Star, Because You Aren't"I'm definitely not from this camp. I've said time and time again that while I'd love it if lots of people read my blog, it's not really the reason I do it. If it was the reason, then Lord knows I'd have given up months ago (I may be persistent but not stupid).
"Give me a link to someone I don't read every day who has something interesting to say. Be an equal opportunity linker. There are a lot of other smart and funny people out there- help me find them."Guilty as charged. I don't do enough of this. But sometimes it comes down to the feeling that since I was pointed to this post by someone else, pointing to it again and putting some skimpy description of it sometimes feels a little cheap. Do I credit the last link in the chain of references or the first...or do I even know the first? I have no problem doing this for software or products that I find interesting, but for blog posts sometimes it's unsettling to me. I feel like I'm forced to make some kind of profound judgement on the subject of the link to make it interesting. Maybe I'm just a little afraid of link-blogging...speaking of which...
"Link posts are appreciated, but original thought is what gets a blog on my blogroll."I am the same. I don't mind quick thoughts on a subject with a link attached but sometimes they just seem so quickly thrown together and regurgitated that I tend to move on without paying much attention.
"I like blogs that contain posts on a fairly broad range of topics."People reading my blog will be stuck with that broad range like it or not. I've thought about focusing on one thing, but I'm all over the place in my interests from one day to the next and most of those things will eventually find their way to the blog. There's a reason for my blog url and blog title. It's because I've felt like a jack of all trades for most of my adult life. I'm into and out of different things all the time. Perhaps to my detriment but hopefully not, (at least according to Margaret Lobenstine). I have many varied interests and not enough time to engage in them all. So as I find bits of time to pursue them, I'd like to document them. Not necessarily for the masses, sometimes just for me.
"What do you look for in a blog?"I prefer personal blogs rather than corporate blogs. I like to read something that lets me identify with the writer. I don't want to read something that sounds like PR copy or something out of a newspaper. I've got CNN and CBC for that. I want to know what the writer feels about the subject while they educate me. Yes - I want them to educate me; I want them to make me re-think things; I want them to make me sad or piss me off, and I want them to make me laugh.. ahh yes, that is the best. When you've made me chuckle or even smile, you've got me.
The skill of writing is something enchanting to me. I don't have much of it, but I'm trying to grow it. When someone does have it, it mesmerizes me. Read this short post by Tony Woodlief and see what I mean. That one itty-bitty post put a lump in my throat and made me want to grab my daughter out of bed and kiss her. That is talent. Or this one directed at Frito-Lay which had me grinning the whole way through. That is good writing. He sets the bar pretty high in terms of writing quality.
Now I'm not one to negatively criticize someone in public (I'm notoriously good at giving people the easy way out - to my detriment sometimes - maybe a post on that sometime *much* later), but there is one blog I just can't stand reading lately - it's still in my aggregator but teetering on deletion now. Of course I won't name it (would give me a cheap and tawdry feeling I guess). It's a blog where there is a hard edged pissed off attitude in almost every post, but it seems so contrived, so made up, that it falls flat. It also seems like the posts are so hastily written, complete with spelling mistakes and sometimes entirely missing or mis-used words that it pisses me off. For Pete's sake people, learn to spell! I'm no grammar whiz but at least I try to post something with general coherence and no obvious blunders (I'm still at a loss to explain where semi-colons go for instance. I use them at random but I'm never sure if they're in the right place or required at all.). Anyways, I guess you don't realize the benefit of good writing until you repeatedly read bad writing.
I like to be able to read a few posts on someone's blog and get a feel for who they are. That is why I regularly read Kent's blog. I feel like he's talking to me. That's partly because he's writing about something that piques my interest and partly because of the way he writes. Even among the big popular bloggers, I prefer the ones that don't write like they're speaking to millions but rather speaking to me.
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