The Canadian Federal Government has come up with a new logo for organic foods that have been tested and certified by the Canadian Food Inspection Agency.
I have nothing against organic foods or the logo, but at first glance it reminded me of the Maple Leaf Foods logo for some reason.
Even though you'd find it tough to argue that the two logos were anything but distinct, there was enough there, that as a Canadian consumer, it's the first thing I thought of. And if that feeling is widespread, it might be quite beneficial to Maple Leaf Foods Inc. in the long run. Lucky break maybe.