A great post on Copyblogger today: Don't Sell... Teach. I for one am tired of listening to people figure out how they can market at me or even how they can somehow get my consent to market at me. There is so much untapped value in teaching and sharing. You as a marketer must give me value in order to get value out of our relationship. It's about time the value of empowering and sharing knowledge becomes a cornerstone in building that relationship.
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